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Think of the apps that you use every day that are engaging to you whether it's your bank application, whether it's your coffee application. For those individuals, for those marketers, adobe cmo, what do you think the key challenges are today? What does 'good' look like? A New Measurement Model Needed For Mobile Apps. How do adobe cmo stop that? And so I think we have to, you know, create a set of standards that are very easy for people to implement. adobe cmo